Minimalism is not a passing trend — it is an approach that meets a real need: creating a calm space in the home. Here are the 7 rules we apply when a client asks us “I want something simple, timeless”.
1. The off-white rule (never pure white)
Pure white (RAL 9010) is cold, clinical and tires the eye. Prefer a warm off-white (Farrow & Ball Wimborne White or Strong White) — it photographs beautifully and ages well.
For bright rooms, a very light beige (greige, type RAL 9001 Cream) brings warmth without breaking the minimalism.
2. One strong accent, not two
Choose ONE thing that draws the eye: a matt black tap, or a zellige tile wall, or a brushed oak unit. But not three at once — that turns minimalism into decor.
Our internal rule: 1 visual accent per 3 m².
3. One dominant material
Porcelain stoneware wall tile + identical floor = serenity. Several different materials = visual disruption.
If you want to vary, do it by size (60×60 on the floor, 60×120 on the wall) or by effect (concrete + plain of the same shade).
4. Hide the pipework
This is the signature of minimalism: zero visible pipes. Wall-hung toilet on a Geberit Duofix support frame, recessed Grohe Concetto mixers, wall-mounted taps.
The extra cost (~€800 per water point) is offset by the visual effect — your bathroom looks like a hotel suite.
5. The soft-close rule everywhere
Drawers, toilet seat, unit door — everything must close silently. It is the opposite of minimalism: a slamming drawer instantly breaks the calm effect.
The ALONI HAYAT, KEY3480 and SALLY units come with soft close as standard. Check before buying — on cheaper units it is not systematic.
6. Indirect lighting
A classic ceiling light in the centre destroys minimalism. Prefer: (a) a front LED mirror for makeup, (b) indirect lighting in the skirting or ceiling cove for atmosphere.
Temperature: 3000K for the mirror (warm flattering light), 2700K for the atmosphere.
7. Zero visible objects
The minimalist bathroom is tidy. The whole inventory (toothbrush, toothpaste, soap, shampoo) in the vanity unit or a cupboard. On the basin top: a single object, perhaps a plant (eucalyptus).
